Friday, June 27, 2008

TechColumbus Center
1275 Kinnear Rd.
Columbus OH 43212

The category of websites called “social networking” sites is changing the way business professionals use the Web. While the highest profile sites in this category are consumer-oritented – such as MySpace, YouTube, Facebook, and Flickr – the social networking platform is also being applied in the business-to-business space. The appeal of these sites is that they facilitate easy interaction among like-minded people, regardless of geographic boundaries or time zones. These sites serve as the virtual water cooler, and are quickly becoming a staple in the B2B space. Some organizations are launching their own platforms to facilitate discussions and engage with consumers: providing such spaces for people to interact and encouraging dialogue can help companies build positive exposure and engender goodwill – which will translate into more business. Learn more about this trend and how it can affect your business at this session featuring panelists who have successfully embraced and are monetizing the B2B social network.

Speaker 
Wil Shroter, President & CEO, Go Big Network
Pamela Springer, President & CEO, ECNext, Inc. 

Click here to register for this event.